viernes, 7 de noviembre de 2014

ETHICS WHEN DOING BUSINESSES AND THE NEW PERCEPTION OF BEAUTY

For this class there are many important topics, the Relativism versus the universalism, the first one refers to the judgment of the morality based on the legal and social standards of each society and the second refers to the judgment of the morality of action on one universal guiding principle, in this one we can find many global  or as it says universal principles like, respect and support internationally recognized human rights in your area or influence, or fight corruption in all of its forms including extortion and bribery, or stimulate all practices that eliminate any form of discrimination in the workplace. For another part the recommendations to conduct business legally, In order to be successful in the country you are doing businesses, in first instance is important to learn and have in mind the laws of the host country, in order to avoid misunderstandings or troubles with the government; the business practices applied normally in the country can also help as a basis or guide for yours. For this is important to establish communication with people that already have their business done, or the embassy, or the chambers of commerce. You have to perform due diligence investigation on the person that will work as agent, representative, distributor and so on. It is important to communicate in a clear way the policies to every sales employee, it’s important to have clear and ensure that they understood what was said, so it is important to restate often. You have to state and communicate the policies to the business contact, in order to avoid uncomfortable or undesirable moments. As a bible to your company is important to have in mind the three principles, which are to respect core human values, respect the local traditions, and context matter when deciding what is wrong or right.

My research question is based on the question made about the globalization and its repercussion in the perception of beauty, because I think is very interesting to develop.

The rapidly evolving planet and the “modern society” are changing our perception of beauty due to the creation of new necessities to become “perfect”, leading that way men and women to cosmetic surgery as a “new standard of beauty”. It can be consider that nowadays symmetry and hyper feminine features are seen as more attractiveness, so there is a need for comparison with the new standards of models or famous, with surgery in their chest, bottom, stomach, nose, neck, legs or Botox in their lips, chicks, and so on; and which is not helpful is that by living in a connected world, people are bombarded daily with images that incentive our desires to become that “perfect”. In my opinion our perception of beauty has become fake, being more important the plastic or cosmetic beauty than the natural one. The makeup, fake lashes, color eye contacts, and getting tan have become part of our beauty perception, specially the makeup, without It, we feel ugly, simple, and in some way less or inferior.

http://www.dradamson.com/toronto_reconstructive_facial_surgery.html

This video will explain in a better way what i want to express about our new perception of beauty:



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